See which content actually moved something, and why.

Read product and search analytics for the published set, separate genuine movement from normal variance, and prepare a brief that names what to write more of.

Who it isA content analyst who separates the posts that worked from the ones that were merely published.

Wakes upEvery Wednesday

Reads

Reports toSlack or a dedicated mailbox. You choose on the next screen.

Add Content performance brief to your workspaceNothing runs until you add it.

Marketingone of 24 ready-made agents in the library

Deliverable

A content performance brief with per-piece movement, likely causes, and what to commission next.

Human sign-off required

A content performance brief with per-piece movement, likely causes, and what to commission next. Prepared for review, never posted.

How this composition works.

Content reporting usually restates traffic without explaining it. This workflow reads behavioural and search evidence for the same period, compares each piece against its own recent baseline rather than against the average, and states which differences are large enough to act on. Recommendations are proposals for an editor, not a publishing decision.

Load product outcomes

Read the behavioural events tied to the published set for the review window.

Add engagement depth

Retrieve retention and funnel context so a spike is not mistaken for value.

Read search evidence

Compare impressions, position, and click-through for the same period.

Prepare the brief

Write the movement, the likely cause, and the recommended next commission.

A human signs off

Publishing, budget shifts, and changes to the content plan require an editor.

Deliverable

A content performance brief with per-piece movement, likely causes, and what to commission next.

Human sign-off required

A content performance brief with per-piece movement, likely causes, and what to commission next. Prepared for review, never posted.

Composed from the tools marketing already uses.

PostHog. Query product analytics, investigate errors, and manage insights, experiments, feature flags, and CDP workflows.

Mixpanel. Access Mixpanel projects to query events and properties, edit them, and create tags.

Google Search Console. Read Google Search performance and indexing data.

Notion. Read, search, and update Notion pages and databases.

Optional skills add method and verification.

Performance Report. Turn campaign and channel data into a reconciled performance report with trends, drivers, caveats, and next actions. Use for weekly, monthly, quarterly, or post-campaign reviews. See the playbook →