Catch competitor moves while they are still worth reacting to.

Track competitor search visibility and published positioning, isolate genuine changes from routine noise, and prepare a short brief on what shifted.

Who it isA market analyst who notices what competitors changed before it becomes obvious.

Wakes upWeekly

Reads

Reports toSlack or a dedicated mailbox. You choose on the next screen.

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Marketingone of 24 ready-made agents in the library

Deliverable

A competitor brief covering visibility shifts, new positioning, and what changed since last week.

Human sign-off required

A competitor brief covering visibility shifts, new positioning, and what changed since last week. Prepared for review, never posted.

How this composition works.

Competitive monitoring decays into a feed nobody reads. This workflow watches a named, approved competitor set, reports only differences against the previous observation, and explains why each one might matter. It draws no conclusions about pricing or strategy, which stay with the people accountable for them.

Check external visibility

Read ranking and backlink movement for the approved competitor set.

Compare our own position

Read first-party search evidence for the same terms and period.

Record what changed

Write only the differences against the previous observation, with sources.

A human signs off

Positioning, pricing, and any public response require a marketing owner.

Deliverable

A competitor brief covering visibility shifts, new positioning, and what changed since last week.

Human sign-off required

A competitor brief covering visibility shifts, new positioning, and what changed since last week. Prepared for review, never posted.

Composed from the tools marketing already uses.

Ahrefs. Monitor brand presence across AI search results with batch analysis of mentions, citations, impressions, and performance data.

Google Search Console. Read Google Search performance and indexing data.

Notion. Read, search, and update Notion pages and databases.

Optional skills add method and verification.

Competitive Brief. Build a cited competitor brief covering positioning, audience, proof, offers, channels, and observable changes. Use for messaging, campaigns, sales enablement, or planning. See the playbook →

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More for marketing.

Every Monday

Campaign performance brief

Reconcile campaign and journey data, identify supported drivers, and draft a performance brief with explicit caveats and next actions.

See the workflow

Every Tuesday and after major releases

SEO monitoring brief

Review search performance, technical delivery, and competitor movement, then prepare a prioritized brief grounded in observable evidence.

See the workflow

Every Wednesday

Content performance brief

Read product and search analytics for the published set, separate genuine movement from normal variance, and prepare a brief that names what to write more of.

See the workflow