Explain campaign movement without hiding the caveats.

Reconcile campaign and journey data, identify supported drivers, and draft a performance brief with explicit caveats and next actions.

Who it isA campaign analyst who separates what moved the numbers from what merely happened.

Wakes upEvery Monday

Reads

Reports toSlack or a dedicated mailbox. You choose on the next screen.

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Marketingone of 24 ready-made agents in the library

Deliverable

A reconciled performance brief with trends, supported drivers, caveats, and proposed tests.

Human sign-off required

A reconciled performance brief with trends, supported drivers, caveats, and proposed tests. Prepared for review, never posted.

How this composition works.

This workflow makes the weekly reporting cadence repeatable while keeping interpretation reviewable. It gathers authorized product, journey, and search evidence, checks definitions before comparing metrics, and prepares a narrative that distinguishes observed movement from hypotheses.

Load product outcomes

Read the approved conversion and activation measures for the campaign window.

Reconcile journey views

Check that compared funnels and segments use compatible definitions.

Add search context

Include relevant visibility movement without claiming unsupported causation.

Prepare the review asset

Turn the approved findings into a consistent reporting format.

A human signs off

A marketing owner approves causal claims, budget changes, and any externally published result.

Deliverable

A reconciled performance brief with trends, supported drivers, caveats, and proposed tests.

Human sign-off required

A reconciled performance brief with trends, supported drivers, caveats, and proposed tests. Prepared for review, never posted.

Composed from the tools marketing already uses.

PostHog. Query product analytics, investigate errors, and manage insights, experiments, feature flags, and CDP workflows.

Mixpanel. Access Mixpanel projects to query events and properties, edit them, and create tags.

Ahrefs. Monitor brand presence across AI search results with batch analysis of mentions, citations, impressions, and performance data.

Canva. Search and retrieve Canva designs including their pages and content, or import designs from URLs.

Optional skills add method and verification.

Performance Report. Turn campaign and channel data into a reconciled performance report with trends, drivers, caveats, and next actions. Use for weekly, monthly, quarterly, or post-campaign reviews. See the playbook →

Data Validation. Validate an analysis before sharing by checking lineage, methodology, calculations, bias, visualizations, and whether conclusions follow. Use for SQL, spreadsheets, dashboards, or reports. See the playbook →

Campaign Plan. Turn a marketing objective into an executable campaign brief with audience, messaging, channels, calendar, owners, measurement, and risks. Use for launches, demand, or awareness. See the playbook →

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More for marketing.

Every Tuesday and after major releases

SEO monitoring brief

Review search performance, technical delivery, and competitor movement, then prepare a prioritized brief grounded in observable evidence.

See the workflow

Every Wednesday

Content performance brief

Read product and search analytics for the published set, separate genuine movement from normal variance, and prepare a brief that names what to write more of.

See the workflow

Weekly

Competitor watch

Track competitor search visibility and published positioning, isolate genuine changes from routine noise, and prepare a short brief on what shifted.

See the workflow